Listservs can be used by marketers in all of the following ways except
a. keeping up with competitors.
b. as powerful marketing tools.
c. to engage in direct advertising.
d. monitoring customer opinion.
e. building good will among their target audience.
Question 2Examples of computers which can act as a client computer to access server computers include
a. mainframes.
b. desktops.
c. PCs.
d. B and C only.
e. All of the above.
Question 3The composition of a URL address
a. is random.
b. reveals no information about the author/owner of the web page.
c. follows the format scheme://host.domain port/path/data.
d. follows the format path://host.domainport/scheme/data.
e. is not necessary for personal web pages.
Question 4Speed upgrades to NSFNET paved the way for
a. less communication over the network.
b. higher access charge to the network.
c. lower security risks in transmission.
d. no effect on over all network traffic.
e. more and more users connected to the network.
Question 5The experimental computer network developed in 1969 which connected UCLA, Stanford Research Institute, UC Santa Barbara, and the University of Utah was known as
a. ARPANET.
b. DARPA.
c. BITNET.
d. CPYNET.
e. CSNET.
Question 6TCP/IP protocols
a. provide standard rules for networked computers to communicate with each other.
b. are a product of ARPANET research.
c. were developed to facilitate the purchase of electronic stamps.
d. Both A and B.
e. None of the above.
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