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a8oobra a8oobra
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8 years ago
All of the following are various ways service marketers differentiate themselves from their competitors, except which one?
A) Service firms cannot differentiate their images through symbols and branding.
B) Service companies work hard to differentiate their offers with innovative features that set them apart from each other.
C) Service firms can differentiate their service delivery by having more able and reliable customer-contact people.
D) Service firms can differentiate their service delivery by developing a superior physical environment in which the service product is delivered.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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a8oobra Author
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#2
7 years ago
White Heavy Checkmark Correct!
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#3
7 years ago
Good Slight Smile
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