Coupon keys on mass media vehicles require careful attention to keep the vehicles' performance, or ...

Coupon keys on mass media vehicles require careful attention to keep the vehicles' performance, or pulling power, differentiated.
 a. True
  b. False

Question 2

Electronic marketing resources cannot bring the buyer and seller closer together because both can be located anywhere around the globe.
 a. True
  b. False

Question 3

In developing marketing plans, the most basic questions to answer are who, what, when, where, and why.
 a. True
  b. False

Question 4

In an electronic environment, the marketing P's should be price, place, product, and promotion.
 a. True
  b. False

Question 5

Concurrent activities should not be produced independently of linear activities.
 a. True
  b. False

Question 6

Linear activities follow a specified sequence of events.
 a. True
  b. False

Question 7

Trust is important in selecting outside suppliers. Which of these would be the most trustworthy?
 a. A relative's ad agency of software firm.
  b. An old college chum of the CEO.
  c. The CEO of another company with whom your CEO plays golf.
  d. Any of the above are trustworthy.
  e. None of the above since they all present a potential risk.

Question 8

Marketing managers should be briefed on a program's progress
 a. weekly.
  b. monthly.
  c. quarterly.
  d. semiannually.
  e. upon completion.