Electronic marketing resources are useful in strategic planning but not in tactical execution of e-commerce programs.
a. True
b. False
Question 2Affinity marketing is not a type of customer loyalty program.
a. True
b. False
Question 3Online marketing research is virtually impossible because of the infinite data that is available to the marketer because of the extensive level of communications now possible through the internet.
a. True
b. False
Question 4By employing electronic marketing tools, one can become a better marketer and serve customers more effectively.
a. True
b. False
Question 5In planning for e-marketing, speed should be a major consideration because
a. computer microprocessor speeds have reached their maximum capability.
b. consumers expect and demand it.
c. consumers will return to organizations that promise and deliver speed and accuracy.
d. b and c.
e. a and c.
Question 6In the early 1970's, households using televisions (HUT) was in the low 90 range, today it is
a. still in the low 90 range.
b. about 96.5.
c. about 50.
d. about 37.
e. increasing, but at a decreasing rate.
Question 7The number of daily newspapers in the U.S. is
a. 1,500.
b. 3,500.
c. 8,500.
d. 2,000.
e. none of the above.
Question 8The primary factor driving change in marketing today is
a. the rapid change in computer hardware.
b. the rapid change in computer software.
c. consumer's increasing demand for privacy.
d. the increasing demand for segmentation by advertisers.
e. the reluctance of consumers to purchase over the internet.
Question 9Network based resources include
a. the internet and WWW sites.
b. advertising agencies.
c. hardware and software manufacturers.
d. sales and marketing consultants.
e. none of the above.
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