Corporate advertising is gaining favor worldwide as well-known firms and established companies invest in this form of promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 2It is a common situation in ad agencies that the account services department and the creative department do not agree on the ultimate goal for an advertisement.
a. True
b. False
Indicate whether the statement is true or false
Question 3The intent of corporate advertising is to establish a favorable attitude toward a company as a whole, instead of focusing on the features of its products.
a. True
b. False
Indicate whether the statement is true or false
Question 4As a social process, advertising is marked by the struggles for control and power that occur within departments, between departments, and between the agency and its clients on a daily basis.
a. True
b. False
Indicate whether the statement is true or false
Question 5The people enrolled by manufacturers to bring their brands into their conversations and share interesting or exciting information about them with their social networks are called controllers.
a. True
b. False
Indicate whether the statement is true or false
Question 6Creatives and account managers in ad agencies typically share the same goals for a particular advertisement or campaign.
a. True
b. False
Indicate whether the statement is true or false
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