Common people who have large social circles and can recommend brands to their friends and colleagues are useful in influencer marketing.
a. True
b. False
Indicate whether the statement is true or false
Question 2If you have a creative job, that means you are creative.
a. True
b. False
Indicate whether the statement is true or false
Question 3Viral marketing involves professionals or experts promoting a brand to consumers in-person.
a. True
b. False
Indicate whether the statement is true or false
Question 4Those who really understand creativity and the world of advertising know that good ideas can come from anywhere
the managers, the accountants, even the clients.
a. True
b. False
Indicate whether the statement is true or false
Question 5Buzz marketing involves creating an event or experience that leads to conversations about the brand.
a. True
b. False
Indicate whether the statement is true or false
Question 6Conflict between management and creatives in an organization is unhealthy and ineffective.
a. True
b. False
Indicate whether the statement is true or false
Question 7We can think of influencer marketing as a set of conversations involving an influencer, a consumer, and a brand.
a. True
b. False
Indicate whether the statement is true or false
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