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aznrusher aznrusher
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7 years ago
The process of cutting a market into pieces and focusing on the piece or pieces that make the most sense is termed
 a. segmentation
  b. integration
  c. rationalization
  d. differentiation

Question 2

An objective of consumer-market sales promotion is to:
 a. stimulate the inelasticity of demand of a product.
  b. lower the economies of scale.
  c. encourage smaller purchases.
  d. stimulate trial purchases.

Question 3

The strategic planning triangle suggested by Thorson and Moore features as its three main aspects the campaign's
  segments, its value proposition, and its persuasion tools.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

In the world of promotion today, payments in the form of slotting fees, cash allowances, and incentives are becoming more popular due to the growing power of .
 a. retailers
  b. manufacturers
  c. consumers
  d. shareholders

Question 5

When ad agency professionals are creating a campaign for a huge global retail firm with complex value propositions,
  in all likelihood, no single ad can be expected to reflect all aspects of the brand's value.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Sales promotion techniques act as an incentive to purchase the brand featuring a promotion, even if another brand:
 a. has more market share.
  b. offers more variety.
  c. offers more benefits.
  d. has a lower basic price.

Question 7

A brand's value proposition is a statement of the benefits of the brand that provide value to its target consumers and
  includes functional, emotional, and self-expressive benefits.
 a. True
  b. False
 Indicate whether the statement is true or false
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gurpriya77gurpriya77
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Posts: 392
Rep: 2 0
7 years ago
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aznrusher Author
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7 years ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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Yesterday
Thanks
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2 hours ago
Just got PERFECT on my quiz
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