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Pandos Pandos
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6 years ago
Which of the following is the process of dividing a larger market into smaller pieces based on one or more meaningfully shared characteristics?
a. acculturation
b. segmentation
c. market fragmentation
d. market aggregation
e. positioning
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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6 years ago
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Pandos Author
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5 years ago
Wow, extremely helpful
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