Online resistance is an attitude or behavior of consumers against the digital marketing movement.
a. True
b. False
Indicate whether the statement is true or false
Question 2Shortly after Juan bought a Ford truck, he began to doubt his purchasing decision and nervously questioned himself on whether the Toyota or Chevy trucks were better deals. He started wondering if he made the right purchase. The process Juan is experiencing is called an internal search.
a. True
b. False
Indicate whether the statement is true or false
Question 3A ____________ is the process of adjusting controllable marketing factors to cope with or exploit uncontrollable environmental forces.
Fill in the blank(s) with correct word
Question 4Digital footprint is defined as your profile of personal information, accessible online to a spectrum of people.
a. True
b. False
Indicate whether the statement is true or false
Question 5Evaluative criteria are universal traits or attributes that pertain to all product categories and are used as rating factors when making purchases.
a. True
b. False
Indicate whether the statement is true or false
Question 6A comprehensive ___________________ wi ll encourage and enable the organization to incorporate the customer's voice into decision making.
Fill in the blank(s) with correct word
Question 7The Internet may provide segmented audiences to a point, but it is not really a suitable format for niche marketing.
a. True
b. False
Indicate whether the statement is true or false
Question 8Advertising can influence both internal and external searches.
a. True
b. False
Indicate whether the statement is true or false
Question 9The ___________________ involves three distinct measurements of one or more customer contact points during the service delivery process.
Fill in the blank(s) with correct word
Question 10On a cost-per-thousand (CPM) basis, the cost of Web ads for the most part compares favorably with ads placed in traditional media.
a. True
b. False
Indicate whether the statement is true or false
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