A service's _____________ is the number of units of a service that need to be sold or the number of customers that need to be served to cover costs.
Fill in the blank(s) with correct word
Question 2A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years. George, a participant at a convention, has recently taken over his grandfather's bakery in a Midwest city. He wants to place a radio spot in one of the local stations. How can George best take advantage of his spot?
a. By frequently repeating his advertising messages
b. By advertising on AM radio because of its high sound quality
c. By creating ads that depend on demonstration or visual impact
d. By developing creative ads to be aired on satellite radio
Question 3The __________ outlines the responsibilities and social impact advertising can have and promotes high ethical standards of honesty and decency. It is also considered the most widely recognized industry standard.
a. advertising substantiation program
b. 4As Creative Code
c. Federal Communications Commission
d. Code Authority of the NAB
Question 4The difference between the price charged to the service customer and the ___________ costs attributable to each unit of sale is the ____________.
Fill in the blank(s) with correct word
Question 5A national radio broadcaster's association hosts an annual convention that attracts station owners and program managers, as well as ad agencies and media planners. As a media planner, you take part in forums on the current status of traditional radio, the competition between AM and FM formats, the growth of satellite and Internet radio, and the rise of new technologies. During one forum, a professor of broadcasting initiates a discussion and poses a number of questions based on real-life situations that he has encountered over the years. A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. In this way, the retailer is buying:
a. network radio advertising.
b. national syndicated radio advertising.
c. local spot radio advertising.
d. national spot radio advertising.
Question 6An established cereal manufacturer is being investigated by the FTC for claims that its oatmeal can repair damaged arteries and prevent heart disease. Its executives are aware that if the claims are found to be false, the firm may receive the FTC's most severe penalty, which involves:
a. ordering corrective advertising.
b. issuing a cease-and-desist order.
c. an order to insert a disclaimer.
d. dissolving the corporation.
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