Many consumers buy products that they perceive to have prestige and status which would be considered needs under Maslow's hierarchy theory.
a. growth
b. affiliation
c. self-actualization
d. esteem
Question 2A(n) ____________ environment is a setting that people find undesirable.
Fill in the blank(s) with correct word
Question 3Hybrid models are very effective for current.
a. tourism
b. fitness
c. leisure
d. newsmagazines because these models boost a magazine's ability to remain
Question 4According to Maslow's hierarchy of needs structure, ads for breakfast cereals and soft drinks can be thought of as
promotions for products that address:
a. physiological needs.
b. love and belonging needs.
c. self-actualizing needs.
d. esteem needs.
Question 5A(n) ____________ environment is a setting in which people want to spend time.
Fill in the blank(s) with correct word
Question 6Magazines have long lead times. This means that:
a. they can be reexamined over a week or a month and have a high pass-along readership.
b. the cost-per-contact is very high.
c. advertisers are required to submit their ads much in advance of the date of publication.
d. they have a highly interested readership.
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