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elpkiosk elpkiosk
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7 years ago
The ________ category tends to perceive little risk in adopting new products. These consumers are even willing to pay high prices for newly introduced products because they enjoy being the first to own them.
A) laggard
B) early adopter
C) early majority
D) innovator
E) late majority
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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elpkiosk Author
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