Which of the following forms the lowest order of needs in Maslow's hierarchy of needs theory?
a. Physiological needs
b. Needs for affiliation
c. Self-actualization needs
d. Intrinsic needs
Question 2_____________ are the tangible clues (colors, sounds, scents, or aromas) of the service setting that help determine a service's reality.
Fill in the blank(s) with correct word
Question 3What is one of the main disadvantages of magazines as a media choice for advertisers?
a. Low reproduction quality
b. Long lead times
c. Short life
d. Lack of audience selectivity
Question 4The cost of products are lowered:
a. when there are high success rates of a product.
b. by lowering the economies of scale of a product.
c. when there is a high inelasticity of demand for a product.
d. when there are little or no competitors with a similar product.
Question 5A(n) _______________ includes all aspects of the physical environment in which the service provider and customer interact.
Fill in the blank(s) with correct word
Question 6An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. Which of the following is most likely to be a flaw in this plan?
a. Readers of this magazine will easily forget about the ad due to short lives of magazines.
b. The advertiser will not have the scope to be creative with their advertisement if they use a fashion magazine.
c. Through this magazine, only fashion-conscious teenage girls can be targeted, not all of them.
d. Magazines do not have audience selectivity.
Question 7Which of the following is one of the four major aspects of advertising that lower the overall cost of products, according to proponents?
a. Market segmentation
b. Operating costs
c. Inelasticity of demand
d. Economies of scale
Question 8______________ services can be scripted or blueprinted in planning the service performance.
Fill in the blank(s) with correct word
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