Digital media must synergize with traditional media in order to work most effectively. (True or false?)

Digital media must synergize with traditional media in order to work most effectively.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle Dane took over the account around 1959 . One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, Lemon.' The copy for Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons. For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff.. One notable characteristic of the creative revolution was that:
 a. it immediately started responding to the massive social revolution.
  b. advertising played a role in discouraging consumption.
  c. art directors and copywriters began to have more say over how agencies were run.
  d. advertising as an institution was unaware of its own role in consumer culture.

Question 3

Each additional customer served beyond an organization's optimum capacity has no effect on the service experience for all customers and the organization's ability to offer excellence.
 
 Indicate whether the statement is true or false

Question 4

As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle Dane took over the account around 1959 . One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, Lemon.' The copy for Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons. For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff.. The Lemon ad is characteristic of the style of advertising for which the creative revolution is
  known. The ad can be described as having a:
 a. well-researched, hard-sell approach.
  b. simple style and self-effacing humor.
  c. complex, intelligent execution.
  d. dense copy with incredible claims.

Question 6

Optimum capacity refers to the number of customers who can be effectively handled under ideal conditions.
 
 Indicate whether the statement is true or false

Question 7

How is an agency of record and a media-buying service similar to one another? Identify the differences between them.

Question 8

When referring to the period of advertising known as the creative revolution, advertising pundit and practitioner Jerry Della Femina wrote, Volkswagen was being handled in the United States by Fuller & Smith & Ross. Doyle Dane took over the account around 1959 . One of the first ads that came out for Volkswagen was the first ad that anyone can remember when the new agency style came through with an entirely different look. The ad simply said, Lemon.' The copy for Lemon' said that once in a while we turn out a car that's a lemon, in which case we get rid of it. We don't sell them. And we are careful as hell with our cars, we test them before we sell them, so the chances are you'll never get one of our lemons. For the first time in history an advertiser said that he was capable, on rare occasions, of turning out an inferior product . . . By today's standards, of course, this is pretty tame stuff.. Which one of the following is an accurate description of the era in which Bill Bernbach created the
  Volkswagen campaign?
 a. The ads were filled with wild and unsubstantiated claims.
  b. The focus was on clean and minimalist advertising.
  c. Advertising was motivated by the need to sell the vastly increased supply of goods.
  d. Radio was the only advertising medium available to advertisers.