In the late 1880s, a few companies began putting names and labels on previously unmarked products, ...

In the late 1880s, a few companies began putting names and labels on previously unmarked products, and branding began.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Research suggests that reducing customer defections by as little as 5 can more than double an organization's profits.
 
 Indicate whether the statement is true or false

Question 3

A 30-second television ad is an example of pull media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

In the preindustrialization era, the expansion of newspaper circulation was fostered by the railroads and growing urban centers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

A customer lifetime value approach is one way in which service organizations can predict the long-term cost of losing a customer.
 
 Indicate whether the statement is true or false

Question 6

In push media, the consumer goes looking for the advertiser or advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

The Industrial Revolution was an economic force that yielded the need for advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

The cost of retaining existing customers is estimated to be three to five times more expensive than it is to gain new customers.
 
 Indicate whether the statement is true or false

Question 9

CPM (cost per million) is a measure of the dollar cost of reaching a million audience members with a particular medium.
 a. True
  b. False
 Indicate whether the statement is true or false