List and describe the four methods of agency compensation.
Question 2Enlightened service organizations devise plans to manage service failures.
Indicate whether the statement is true or false
Question 3The message weight objective provides a very specific, detailed perspective for a media planner.
a. True
b. False
Indicate whether the statement is true or false
Question 4Describe any three types of services commonly offered by advertising and promotion agencies.
Question 5A significant function of customer service is to enable the organization to recover from failures that have generated customer dissatisfaction and complaints.
Indicate whether the statement is true or false
Question 6Message impressions refer to exposures to the ads themselves.
a. True
b. False
Indicate whether the statement is true or false
Question 7Describe the role advertisers play for trade resellers.
Question 8Even after elevating customer service to a strategic level, the information from dissatisfied customers is not considered to be a strategic organizational resource.
Indicate whether the statement is true or false
Question 9In the context of audience exposure to a media vehicle, increasing the frequency of exposures results in an increased reach of the target audience.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
