Horizontal territorial restrictions a. are legal and appropriate agreements for franchisees b. ...

Horizontal territorial restrictions
 a. are legal and appropriate agreements for franchisees
  b. enhance competition among firms
  c. involves competitors selling similar products grouping together and excluding a third part
  d. involves a relationship between the franchisor and franchisee

Question 2

Word-of-mouth communication is often perceived as not being very credible by customers.
 
 Indicate whether the statement is true or false

Question 3

A print ad being developed for a women's clothing line shows the headline font, the images, and the actual body
  copy to allow the client to imagine the ad and give approval. This is known as a .
 a. thumbnail
  b. comp
  c. sans serif layout
  d. rough layout

Question 4

A(n) coordinates the research effort of an advertisement agency.
 a. graphic designer
  b. media specialist
  c. account planner
  d. fulfillment center

Question 5

Which of the following is not considered a principle of waiting?
 a. Empty minutes are long minutes.
  b. Unknown minutes are shorter.
  c. Waits for valued outcomes seem shorter.
  d. Overpromising shortens reasonable waits.
  e. In-process minutes are shorter.

Question 6

All of the following are characteristics of franchisees without legal problems except:
 a. they are involved in their first business undertaking
  b. they have legal counsel review the franchising agreement
  c. they have conducted an independent market survey before purchasing a franchise
  d. they request appropriate modifications to standard agreements

Question 7

Service firms can address the variability of services by capitalizing on word-of-mouth communication.
 
 Indicate whether the statement is true or false

Question 8

In which of the following orders does an ad layout typically progress through standard stages during its development?
 a. Rough draft, comp, thumbnail, final mechanical
  b. Thumbnail, rough layout, comp, final digital
  c. Mechanical, rough draft, thumbnail, final comp
  d. Thumbnail, illustration layout, rough layout, final mechanical

Question 9

__________ entail identifying the benefits a brand offers, its target audiences, and the best competitive positioning, and then developing a complete plan.
 a. Administrative services
  b. Creative services
  c. Account services
  d. Media planning and buying services

Question 10

Which, if any, of the following approaches is (are) NOT recommended for controlling demand without increasing capacity or shifting demand?
 a. Establish a reservation system.
  b. Establish a formal queuing system.
  c. Do nothing.
  d. All of these are recommended approaches for balancing customer demand.
  e. None of these are recommended approaches for balancing customer demand.