Among the actions a franchisor may not engage in the following except:
a. requiring a franchisee to buy a product(s) in order to acquire the product the franchisee wants to purchase
b. mandating the price / a franchisee must charge customers for a product
c. promote a nation-wide sales promotion for products/services sold by franchisees
d. only provide sales and financial projections in a more understandable format than that provided for by the FTC Earnings Claim Document
Question 2Advertising does not play a key role in supporting the other promotional tools.
Indicate whether the statement is true or false
Question 3Which of the following terms identifies the visual line, real or imagined, that runs through an ad and organizes all elements?
a. Serif
b. Axis
c. Thumbnail
d. Gaze motion
Question 4The graphic mark that identifies a company is known as a(n) ______.
a. patent
b. blog
c. logo
d. slogan
Question 5Which of the following is NOT a benefit of a reservation system for controlling demand for a service offering?
a. A reservation system allows a service organization to identify customer demand before the actual time in which it will occur.
b. A reservation system allows a service organization to organize customer demand before the actual time in which it will occur.
c. A reservation system assures customers that they will receive the service they want at a specified time.
d. All of these are benefits associated with the use of reservation systems for controlling demand.
e. None of these are benefits associated with the use of reservation systems for controlling demand.
Question 6Family-owned and/or controlled businesses
a. usually continue to exist over two and sometimes three generations
b. usually succeeds ten or more years
c. account for a clear majority of all incorporated firms in the United States
d. generate more than 80 of U.S. GDP
Question 7Publicity and public relations are not very helpful for promoting new or high-risk offerings.
Indicate whether the statement is true or false
Question 8Which of the following is considered the most crucial design element that brings harmony to all components on the page?
a. Order
b. Unity
c. Balance
d. Color
Question 9__________help firms in creating the visual impression of its advertising material.
a. Sales promotion agencies
b. Fulfillment centers
c. Designers
d. Bloggers
Question 10Which, if any, of the following are NOT approaches for balancing service capacity with customer demand?
a. Smoothing demand
b. Chasing demand
c. Doing nothing
d. All of these can be used to balance service capacity and customer demand.
e. None of these can be used to balance service capacity and customer demand.
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