Which of the following is NOT a service capacity characteristic?

Which of the following is NOT a service capacity characteristic?
 a. The physical facilities where the service is performed or rendered
  b. The skill level of the service personnel who perform or render the service offering
  c. The equipment used in producing or rendering the service
  d. All of these items are characteristics of service capacity.
  e. None of these items are characteristics of service capacity.

Question 2

A market can be defined by four of the following means. Which one below is not considered as a primary means to define a market?
 a. type of product/service offered
  b. robot-analyzed menu choices based upon on-site traffic
  c. customer characteristics
  d. geography
  e. specific location

Question 3

Promotion is one element among the services marketing mix's 4Ps specifically designed to communicate with the customer.
 
 Indicate whether the statement is true or false

Question 4

Color is often effectively used in advertising illustrations to:
 a. construct an axis.
  b. create a mood.
  c. prevent scrutiny of a product's functions.
  d. get a universally recognized reaction.

Question 5

_________ are specialists that design and then operate contests, sweepstakes, special displays, or coupon campaigns for advertisers.
 a. Creative boutiques
  b. Sales promotion agencies
  c. Database agencies
  d. Fulfillment centers

Question 6

Which of the following circumstances is NOT at the heart of the services demand problem?
 a. Services must cope with the ebbs and flows of consumer demand.
  b. Services must cope with their capacity to provide consumers with a service.
  c. Services must cope with incompatible product offerings.
  d. Both A and B are at the heart of the services demand problem
  e. A, B, and C are at the heart of the service demand problem.

Question 7

Over time, most franchisors have developed a system for providing marketing services to franchisees. These services usually include three of the following. Which service is generally not included?
 a. stock-option purchase into the franchise system itself
  b. a franchisee's grand opening package
  c. continuing advertising support
  d. other marketing and promotional items