Gillette M3Powera MACH3 razor innovationis a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave. M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies. M3Power outperforms all other blades and razors in closeness, comfort, and safety during and after the shave. Gillette M3Power features other innovations beyond power: new blades featuring PowerGlidean enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator Lubrastrip and a technologically-advanced handle (
www.Gillette.com). Recently, Gillette Co sent direct mailers to users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer. In addition, a series of coordinated advertisements to male customers were developed to increase awareness of this product. Gillette said that its goal was to have a market awareness rate of 70 percent within four months. Gillette has launched a new advertisement in which it describes how its unique protective layer above the blades prevents cuts, and a rubberized grip which enables steady handling of the razor while shaving. This is an example of .
a. trade channeling
b. selective demand stimulation
c. corporate advertising
d. direct response advertising
Question 2The ________ characteristic of services makes it difficult for customers to know what a reasonable price should be for a service.
a. intangibility
b. perishability
c. simultaneity of production and consumption
d. Both intangibility and perishability are correct.
e. All of these are correct.
Question 3Estimation of sales and other income for a period and cash disbursements to be paid in the same period identifies the components of the:
a. balance sheet
b. income statement
c. cash flow statement
d. none of the above.
Question 4Many service organizations have adopted the practice of employee empowerment as a way of leveraging the people factor.
Indicate whether the statement is true or false
Question 5In a print ad, the subhead serves basically the same purpose as the headline.
a. True
b. False
Indicate whether the statement is true or false
Question 6Gillette M3Powera MACH3 razor innovationis a groundbreaking, powered wet shaving system for men that delivers a totally new shaving experience resulting in Gillette's best shave. M3Power builds on the heritage of MACH3 and combines Gillette's latest and best razor and blade technologies. M3Power outperforms all other blades and razors in closeness, comfort, and safety during and after the shave. Gillette M3Power features other innovations beyond power: new blades featuring PowerGlidean enhanced blade coating for incredible glide and maximum comfort, a moisturizing Indicator Lubrastrip and a technologically-advanced handle (
www.Gillette.com). Recently, Gillette Co sent direct mailers to users of competing male products, throughout the United States, a free MACH3Power razor with blades and a coupon offer. In addition, a series of coordinated advertisements to male customers were developed to increase awareness of this product. Gillette said that its goal was to have a market awareness rate of 70 percent within four months. In Largonia, Gillette advertises in the three states that it operates in. This is an example of advertising.
a. co-operative
b. global
c. national
d. regional
Question 7All of the following are factors to consider when formulating a pricing strategy for services, EXCEPT
a. The price-quality relationship among the range of competing products.
b. The size of customer switching costs.
c. The amount of customer effort in producing the service.
d. All of the factors should be considered when formulating a pricing strategy for services.
e. None of the factors should be considered when formulating a pricing strategy for services
Question 8Which one of the following is Not a common method of borrowing funds in the short-term when considering the rate of interest to be paid:
a. percentage-of-sales method
b. simple
c. add-on
d. discount
Question 9'Double-barreled training' involves a focus on technical skill and math skills.
Indicate whether the statement is true or false
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