The most important section of the business plan is:
a. The Management Segment
b. The Executive Summary
c. The Marketing Segment
d. The Legal Requirements
Question 2Services are now proposed as the dominant logic in marketing.
Indicate whether the statement is true or false
Question 3Image advertising prefers the use of text over visual elements.
a. True
b. False
Indicate whether the statement is true or false
Question 4Symbolic value differs from social meaning in that social meaning refers to what a product or services means to an organization in a non-literal way.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is often referred to as the franchisee's bible?
a. the franchisor's business plan
b. the franchising agreement or contract
c. the PERT chart
d. the operations manual
Question 6Supplementary services augment the tangible good.
Indicate whether the statement is true or false
Question 7A criticism of social anxiety ads is that historically they have ignored an entire populationnamely, women.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
