Gross domestic product is the measure of the total value of goods and services produced by an organization.
a. True
b. False
Indicate whether the statement is true or false
Question 2Capital requirements that a potential franchisee must consider prior to becoming part of a franchise system include each of the following except for:
a. franchising fee
b. startup expanses and inventory
c. personal entertainment expenses
d. working capital
Question 3The proportion of tangibles to intangibles in a product determines whether it is a good or a service.
Indicate whether the statement is true or false
Question 4Social anxiety advertising utilizes the fact that people want to change their behavior after having worried about something.
a. True
b. False
Indicate whether the statement is true or false
Question 5Delayed response advertising relies on imagery and message themes that emphasize the benefits and satisfying characteristics of a brand.
a. True
b. False
Indicate whether the statement is true or false
Question 6If a franchise system is struggling, not achieving long-term success. The first step for the franchisor to do is:
a. revisit and maybe change the franchisee business model
b. contact and listen to each franchisee as possible, to determine what are the problems to be addressed.
c. change the corporate business model, reduce corporate costs and reduce contact with franchisees.
d. study what the competition is doing and change the franchise model to fit the models of its primary competitors.
Question 7Distinguishing service and physical goods along a continuum from intangible dominant services to tangible dominant physical goods is a good way to differentiate services marketing from goods marketing.
Indicate whether the statement is true or false
Question 8Unlike anxiety ads, ads that focus on social anxiety do not elicit any ethical concerns.
a. True
b. False
Indicate whether the statement is true or false
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