When a brand is perceived by consumers as one in which the value of products is lower than its costs, the brand is said to have brand equity.
a. True
b. False
Indicate whether the statement is true or false
Question 2Which of the following is NOT a component of a properly developed franchisor plan?
a. franchisor's business plan
b. franchisee recruitment package
c. franchise feasibility study
d. franchisee operations manual and success package
Question 3When distinguishing services marketing and physical goods marketing, marketers are encouraged to think of services and physical goods as an either-or dichotomy.
Indicate whether the statement is true or false
Question 4Social rolesmothers, fathers, romantic partnersand the consumer's inadequacies and worries about fulfilling
them, are used in selling products.
a. True
b. False
Indicate whether the statement is true or false
Question 5Advertising is related to the gross domestic product in that it can contribute to levels of overall consumer demand when it helps introduce new products.
a. True
b. False
Indicate whether the statement is true or false
Question 6A primary consideration for a potential franchisee is that the capital required to become a franchisee will likely be:
a. much greater than it would be for starting an independent business in the same field.
b. much less than it would be for starting an independent business in the same field
c. the amount of capital required is not of great concern to franchisor or franchisee. other factors are more important.
d. about the same or potential more for starting a franchise business compared to starting an independent business in the same field.
Question 7It is not possible for services to have tangible characteristics.
Indicate whether the statement is true or false
Question 8A drawback of anxiety ads is that their effects cannot be measured.
a. True
b. False
Indicate whether the statement is true or false
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