In the case of low-involvement goods and services, the very first brand remembered is most likely to be the one purchased.
a. True
b. False
Indicate whether the statement is true or false
Question 2Integrated brand promotion (IBP) tools include various types of advertising, but does not include traditional advertising forms.
a. True
b. False
Indicate whether the statement is true or false
Question 3Promoting brand recall is the simplest type of advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 4Orange Inc, a cell phone manufacturer, has launched promotions of its new product in local newspapers, billboards, and the company's website, and has distributed flyers in local universities. This is an example of an integrated brand promotion.
a. True
b. False
Indicate whether the statement is true or false
Question 5Advertisers promote brand recall through repetition and memory aids.
a. True
b. False
Indicate whether the statement is true or false
Question 6A firm that manufactures a device that alleviates sleep apnea, produces a television commercial that delivers facts about the product. Therefore, the objective of the ad is not to persuade the customer because the ad is purely informational.
a. True
b. False
Indicate whether the statement is true or false
Question 7The concept of message strategy refers to both objectives and methodswhat you want to do, and how you want
to plan it.
a. True
b. False
Indicate whether the statement is true or false
Question 8A television commercial showing the effects of smoking displays a fresh apple and another that has decayed. The ad states, Smoking kills. The commercial was paid for by a medical company. This is an example of a public service announcement.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
