Psychologist Robert Sternberg has devoted his entire career to the study of creativity and intelligence. What advice does he give to those who want to boost their creativity? List Sternberg's ten suggestions for becoming more creative. Give a realistic example of how any three of them might apply to the world of promotion.
Question 2Kristen Cross, an actress, was interviewed by news reporters about what she thought her fans should know about her new movie. This would be considered as an advertisement.
a. True
b. False
Indicate whether the statement is true or false
Question 3A brand that does not meet customer needs can still be very successful if it advertises its products extensively.
a. True
b. False
Indicate whether the statement is true or false
Question 4The organization that pays for an advertisement is referred to as the client.
a. True
b. False
Indicate whether the statement is true or false
Question 5Consumer preferences and new technologies are reshaping the communication environment.
a. True
b. False
Indicate whether the statement is true or false
Question 6In the new world of advertising, mass media is nonexistent.
a. True
b. False
Indicate whether the statement is true or false
Question 7What is a business plan, and why is it so important for an entrepreneur to have one?
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