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vinh vinh
wrote...
Posts: 331
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6 years ago
Which of the following is not a competitive-parity method?
 a. match industry norm c. outspend competitors
  b. match leadership d. share of voice

Question 2

Which of the following budgeting methods is based on the examination of the firm's market share in relation to the major competitors in the product/market?
 a. competitive parity c. share of voice
  b. match industry norm d. All of the above.

Question 3

Which of the following budgeting method is based on the industry average?
 a. match industry norm c. comparable industry norm
  b. par industry average d. leveled industry average

Question 4

Which of the following budgeting methods focuses on some aspect of what and how the competition is spending on promotion?
 a. ratio of sales c. quantitative
  b. competitive parity d. return on investment

Question 5

Which of the following budgeting methods is determined as a percentage of
  the unit price for last year's sales?
 a. percentage of anticipated sales c. percentage of past sales
  b. percentage of unit anticipated sales d. percentage of unit past sales

Question 6

Which of the following budgeting methods is determined as a percentage of last year's sales?
 a. percentage of anticipated sales c. percentage of past sales
  b. percentage of unit anticipated sales d. percentage of unit past sales

Question 7

Which of the following budgeting methods is determined as a percentage of unit cost?
 a. percentage of anticipated sales c. percentage of past sales
  b. percentage of unit anticipated sales d. percentage of unit past sales

Question 8

Which of the following is a budgeting method based on a percentage of forecasted sales?
 a. percentage of anticipated sales c. percentage of past sales
  b. percentage of unit anticipated sales d. percentage of unit past sales
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

B
At least four budgeting methods are known as competitive-parity methods: match industry norms, match competitors, outspend competitors, and share of voice/market.

Answer to #2

C
Definition of share-of-voice method

Answer to #3

A
Definition of match-industry-norm method

Answer to #4

B
Definition of competitive-parity methods

Answer to #5

D
Definition of percentage-of-unit-past-sales method

Answer to #6

C
Definition of percentage-of-past-sales method

Answer to #7

B
Definition of percentage-of-unit-anticipated-sales method

Answer to #8

A
Definition of percentage-of-anticipated-sales method
vinh Author
wrote...
6 years ago
All are correct
wrote...
6 years ago
Happy to help
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