Which of the following is not a competitive-parity method?
a. match industry norm c. outspend competitors
b. match leadership d. share of voice
Question 2Which of the following budgeting methods is based on the examination of the firm's market share in relation to the major competitors in the product/market?
a. competitive parity c. share of voice
b. match industry norm d. All of the above.
Question 3Which of the following budgeting method is based on the industry average?
a. match industry norm c. comparable industry norm
b. par industry average d. leveled industry average
Question 4Which of the following budgeting methods focuses on some aspect of what and how the competition is spending on promotion?
a. ratio of sales c. quantitative
b. competitive parity d. return on investment
Question 5Which of the following budgeting methods is determined as a percentage of
the unit price for last year's sales?
a. percentage of anticipated sales c. percentage of past sales
b. percentage of unit anticipated sales d. percentage of unit past sales
Question 6Which of the following budgeting methods is determined as a percentage of last year's sales?
a. percentage of anticipated sales c. percentage of past sales
b. percentage of unit anticipated sales d. percentage of unit past sales
Question 7Which of the following budgeting methods is determined as a percentage of unit cost?
a. percentage of anticipated sales c. percentage of past sales
b. percentage of unit anticipated sales d. percentage of unit past sales
Question 8Which of the following is a budgeting method based on a percentage of forecasted sales?
a. percentage of anticipated sales c. percentage of past sales
b. percentage of unit anticipated sales d. percentage of unit past sales