Age, gender, brand loyalty, and corporate culture are all examples of _____.

Age, gender, brand loyalty, and corporate culture are all examples of _____.
 a. concepts
  b. scales
  c. ratios
  d. codes

Question 2

______ is a decision based on prioritizing the identified markets and targeting the most viable ones.
 a. market segmentation c. market targeting
  b. market selection d. None of the above

Question 3

A researcher is observing fans at a soccer game and is putting a 1 if the fan is actively cheering and a 0 if they just seem to be merely watching the game without saying anything. He is also indicating which team the fan seems to be associated with as well as approximate age and gender. By recording information such as this with codes, the researcher is involved in _____.
 a. conceptualization
  b. operationalization
  c. measurement
  d. analysis

Question 4

For which of the following does the manager attempt to segment the market using certain segmentation criteria and analyze the viability of each market?
 a. market selection c. market targeting
  b. market segmentation d. None of the above.

Question 5

_____ is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.
 a. Research
  b. Analysis
  c. Validation
  d. Measurement

Question 6

Nike's marketing campaign is a good example of which of the following?
 a. price focus c. product focus
  b. prospects focus d. potential focus

Question 7

Discriminant validity is another way of expressing internal consistency.
 
 Indicate whether the statement is true or false

Question 8

Which of the following refers to a segment of the population that purchases a specific good or service?
 a. market c. segment
  b. target d. None of the above