Which of the following is not a positioning strategy that emphasizes the place?
a. brand-distributor tie-in c. distributor service
b. distributor location d. All of the above are correct.
Question 2Reliability is an indicator of a measure's internal consistency.
Indicate whether the statement is true or false
Question 3Which of the following is not a positioning strategy that emphasizes the price?
a. relative price c. high price
b. low price d. competitor price
Question 4The three major criteria for evaluating measurements are reliability, validity, and replicability.
Indicate whether the statement is true or false
Question 5Which of the following is not a positioning strategy that emphasizes the product?
a. product class c. competitor
b. product attribute d. personality
Question 6Sometimes respondents' answers need to be assigned opposite values through a process called cross-validation.
Indicate whether the statement is true or false
Question 7Wal-Mart's marketing strategy can be best described as which of the following?
a. product focus c. price focus
b. service focus d. prospects focus
Question 8A scale can be created by simply adding together the responses to several items related to a topic.
Indicate whether the statement is true or false
Question 9When Ford promotes its cars using the concept of Ford Quality, which of the following concepts is being used?
a. product differentiation c. product promoting
b. product placing d. None of the above
Question 10An index measure assigns a value based on how characteristic an observation is of the thing being measured.
Indicate whether the statement is true or false
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