Discrete measures are those that take on only one of a finite number of values. (True or false?)

Discrete measures are those that take on only one of a finite number of values.
 
 Indicate whether the statement is true or false

Question 2

Promoting a brand based on a unique and valued marketing mix dimension is referred to as which of the following?
 a. marketing c. placing
  b. positioning d. None of the above

Question 3

Mathematical operations cannot be performed with numbers from nominal scales.
 
 Indicate whether the statement is true or false

Question 4

Which of the following is a form of prospects uniqueness?
 a. product design c. prestige
  b. status d. spokesperson

Question 5

Money is an example of something that can be measured using a ratio scale.
 
 Indicate whether the statement is true or false

Question 6

Which of the following is a form of distribution uniqueness?
 a. consumer service c. options
  b. spokesperson d. product design

Question 7

In ratio scales, the location of the zero point is arbitrary.
 
 Indicate whether the statement is true or false

Question 8

Which of the following is a form of price uniqueness?
 a. status c. location
  b. product design d. spokesperson

Question 9

Interval scales represent the absolute meaning of the numbers on the scale.
 
 Indicate whether the statement is true or false