Which of the following refers to highlighting, emphasizing, and communicating particular aspects of ...

Which of the following refers to highlighting, emphasizing, and communicating particular aspects of the brand to target consumers?
 a. marketing c. positioning
  b. placing d. None of the above

Question 2

Design an experiment that tests the effect of something a manager in your disciple can manipulate. Identify the independent and dependent variables and describe how you would conduct the experiment and control for other factors.

Question 3

The part of the body of the research report that discusses the specific objectives of the research project is known as the ______ section of the report body.
 Fill in the blank(s) with correct word

Question 4

Which of the following is synonymous with positioning?
 a. message marketing c. marketing placing
  b. message strategy d. marketing positioning

Question 5

Explain how experimental research differs from survey research.

Question 6

The last step in the writing of the research report is to write the ______.
 Fill in the blank(s) with correct word

Question 7

Which of the following describes when the marketing communications manager translates corporate and marketing strategies in terms of a specific message to
  be communicated to target consumers?
 a. positioning c. promoting
  b. pricing d. placing

Question 8

A 3 x 3 experimental design incorporates _____ factors, each having _____ levels.
 Fill in the blank(s) with correct word

Question 9

The part of a research report that releases or delivers the report to the recipient is called the _____.
 Fill in the blank(s) with correct word