Which of the following refers to a product/market unita specific product related to a specific customer group?
a. objectives c. strategic business unit
b. tactics d. product/tactic
Question 2Does package size affect consumption rates in snack products? is a typical question in what type of research design?
a. descriptive research
b. time-series research
c. experimental research
d. phone surveys
Question 3Which of the following factors would lead a business to choose a decentralized structure?
a. Global customers who are culturally alike
b. Global customers with similar tastes
c. Global customers with similar standards of living
d. Global customers with local preferences
Question 4The hierarchical model allows for all of the following except
a. it allows for different slopes for different respondents
b. it includes individual regressions for each respondent
c. it allows for an explanation as to where the heterogeneity comes from
d. it allows for borrowing missing information from other respondents
Question 5Which of the following suggests problems with multicollinearity?
a. VIF > 5.0
b. < 3.0
c. Power > 0.8
d. > 0.8
Question 6How is General Motor's Employee Discount Program a best case example of consumer promotions?
Question 7Experiments are widely used in which type of research designs?
a. causal
b. descriptive
c. exploratory
d. nonspurious
Question 8According to recent trends, which of the following is most likely to be centralized?
a. Budgeting process
b. Spending
c. Allocation
d. Marketing mix
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