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mesharmor mesharmor
wrote...
Posts: 396
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6 years ago
Factorial experimental designs are the least sophisticated type of experimental design.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is expected at the micro level, with regard to culture?
 a. Cultural clashes
  b. Accountability
  c. Performance expectations
  d. Product preferences

Question 3

When writing a report, use plenty of clichs and marketing jargon, because this is the language that management understands.
 
 Indicate whether the statement is true or false

Question 4

When a researcher is attempting to predict sales volume by using building permits, amount of advertising, and the income levels of residents, the researcher is using _____.
 a. univariate analysis
  b. a chi-square analysis
  c. multiple regression analysis
  d. factor analysis

Question 5

Identify the strategic marketing communication elements of personal selling.

Question 6

As long as the researcher debriefs subjects, any experimental deception is acceptable.
 
 Indicate whether the statement is true or false
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Replies
wrote...
6 years ago
Answer to #1

F
Factorial experimental designs are more sophisticated than basic experimental designs.

Answer to #2

A

Answer to #3

F
Avoid clichs; they convey lazy, hackneyed thinking.

Answer to #4

C

Answer to #5

The strategic marketing communication elements of personal selling include agents, manufacturers' agents, selling agents, brokers, and salespersons.

Answer to #6

F
If subjects have been injured significantly or truly psychologically harmed, debriefing will not return them to their former condition and the experiment should not proceed.
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