Hybrid channels differ from dual channels in that hybrid channels:
a. have one tier of distributors and resellers.
b. use a single channel to enhance sales performance in a foreign market.
c. are based more on cooperation and partnership.
d. lead to conflicts if disagreements arise as to who is to handle a specific customer.
Question 2The MinEigen criterion imposed by computer programs retains only those factors with eigenvalues greater than 1.
Indicate whether the statement is true or false
Question 3Can you tell me more about what you mean by that? is an example of a(n)_____.
a. sequence
b. follow-up
c. probe
d. drop-off
Question 4In order to use the chi-square test, the expected frequency in each of the cells of the contingency table should be at least _____.
a. 2
b. 5
c. 30
d. 40
Question 5Which of the following refers to online communities that are sponsored by corporations and interest groups and yield large amount of personal data that can be compiled in a database for the sponsors to use?
a. blog communities c. lifestyle communities
b. sponsorship communities d. Internet advertising communities
Question 6Which of the following is a factor that determines channel design?
a. Documentation required
b. Competition involved
c. Transport modes chosen
d. Level of inventory stocked
Question 7Varimax rotation in factor analysis will tell researchers the optimal number of factors they should have in a data reduction situation.
Indicate whether the statement is true or false
Question 8All of the following are advantages of personal interviews EXCEPT _____.
a. interviewer influence
b. opportunity for feedback
c. probing complex answers
d. high participation rate
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