The first paragraph of a cover letter that accompanies a questionnaire should explain the purpose of the study.
Indicate whether the statement is true or false
Question 2Explain the problems of non-normality, heteroscedasticity, and autocorrelation and how researchers can detect each.
Question 3ANOVA involving only one grouping variable is often referred to as one-way ANOVA.
Indicate whether the statement is true or false
Question 4Which of the following refers to the process of using promotional tools in a unified way so that a synergistic communications effect is created?
a. direct marketing c. database marketing
b. interactive marketing d. SMC marketing
Question 5Currency variation in international logistics forces corporations to adjust planning to incorporate changes in exchange rates.
Indicate whether the statement is true or false
Question 6The basic calculation for obtaining a response rate is to count the number of eligible people who were asked to participate in the survey, then divide that by the number of questionnaires returned or completed.
Indicate whether the statement is true or false
Question 7Discuss its limitations of regression.
Question 8A Z-test for differences of proportions requires a sample size greater than 100.
Indicate whether the statement is true or false
Question 9Which of the following refers to an element or tool of marketing communications that involves various forms of marketing communications couched in direct channels of distribution, such as direct mail, catalogs, telemarketing, direct-response advertising, the new electronic media (e.g., teleshopping and videotext), and direct selling?
a. direct marketing c. database marketing
b. interactive marketing d. SMC marketing
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