Cause-related marketing should be developed mainly as a response to a crisis or to generate publicity.
Indicate whether the statement is true or false
Question 2Some aspects of surveys may be qualitative.
Indicate whether the statement is true or false
Question 3If the significance level for a hypothesis test is set at 0.03, the confidence level of the test would be
a. 0.03 c. 0.97
b. 0.09 d. determined by the researcher
Question 4Scores or observations recalibrated to indicate how they relate to a base number are called _____ numbers.
Fill in the blank(s) with correct word
Question 5Firms can manage and facilitate positive messages about their firm to relevant audiences through which of the following?
a. media placement c. product placement
b. public relations mechanism d. event marketing
Question 6The authorized use of an event with the permission of the event owner is called ambush marketing.
Indicate whether the statement is true or false
Question 7Most survey research is descriptive research.
Indicate whether the statement is true or false
Question 8A researcher will set the maximum tolerable degree of Type I error, which is referred to as the
a. confidence level of the test c. power of the test
b. significance level d. standard deviation
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