When a research organization does the editing of its data using its own staff, this is known as ...

When a research organization does the editing of its data using its own staff, this is known as ______ editing.
 Fill in the blank(s) with correct word

Question 2

Which of the following is true about advertising?
 a. Its effectiveness can be measured easily. c. Its effectiveness is subjective.
  b. Its effectiveness cannot be measured. d. Its effectiveness is difficult to measure.

Question 3

Various factors determine the need for either mandatory or discretionary product adaptation. Which of the following factors is a product characteristic?
 a. Nontariff barriers
  b. Brand
  c. Cost of adapting
  d. Profitability

Question 4

In a focus group, when the comments of one member stimulate another member to say what she is thinking, this is called ________.
 Fill in the blank(s) with correct word

Question 5

Statistical theory, specifically the central limit theorem, tells us that we can be 68 percent certain that the true population mean lies within one standard error from the sample mean.
 
 Indicate whether the statement is true or false

Question 6

When a field supervisor checks data at the end of each day that it is collected to catch technical omissions (e.g. missing responses to questions), this is an example of ______.
 Fill in the blank(s) with correct word

Question 7

Which of the following communications tool is likely to generate the highest brand awareness possible?
 a. direct marketing c. event sponsorship
  b. public relations d. advertising

Question 8

Which of the following is a company consideration that affects product-adaptation decisions?
 a. Competitive offerings
  b. Method of operation
  c. Durability
  d. Market opportunity