Which of the following is true about the role of country organizations?
a. The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market.
b. Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy.
c. International marketers prefer to be in black hole situations.
d. A contributor is a country organization with ordinary competencies similar to the other country organizations.
Question 2Which qualitative research orientation originated in philosophy and psychology?
a. phenomenology
b. grounded theory
c. ethnography
d. anthropology
Question 3In mitigating bias resulting from respondents' unwillingness to respond to questions accurately, the _______________ approach begins the question with a statement suggesting that the subject behavior is rather common and then ask the respondent the question.
a. counterbiasing statement c. labeled response categories
b. indirect statement d. randomized response technique
Question 4Devising a coding scheme ahead of time is important because the categories cannot be expanded or collapsed once data are collected.
Indicate whether the statement is true or false
Question 5The objective to minimizing deviations from current levels of sales and market share pertain to which of the following corporate strategies?
a. grow c. maintain
b. harvest d. divest
Question 6TechPro Inc, a leading laptop manufacturing company, manufactures all of its products at its branch in San Diego. It has other branches located in India, China, and Singapore where corporate commitment to market development is lower. TechPro configures the laptops before selling them to customers in these regions. Which of the following roles do the country organizations in these regions play?
a. Implementers
b. Contributors
c. Strategic leaders
d. Dodgers
Question 7All of the following are qualitative research orientations EXCEPT _____.
a. phenomenology
b. grounded theory
c. case studies
d. ANOVA
Question 8An approach that lists alternative responses to a sensitive question by letters or numbers and permits the respondent to answer with a letter or number employs
a. randomized responses d. indirect responses
b. labeled response categories e. split design
c. counterbiasing statements
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