Brand preference is associated with which strategic option
a. informative c. habit formation
b. affective d. self-satisfaction
Question 2Which of the following global structures improves cost efficiency through centralization of manufacturing facilities?
a. Global functional structure
b. Global customer structure
c. Global product structure
d. Global mixed structure
Question 3Case studies are analyzed for important themes identified by the frequency with which the same term arises.
Indicate whether the statement is true or false
Question 4When deciding question wording, words like usually, regularly, kind, normally, and frequently are considered ambiguous and should be avoided.
Indicate whether the statement is true or false
Question 5List the eight practical rules (required practices) of research inquiry that should be followed and used without exception.
Question 6Which of the following strategies applies to high-involvement products of the feeling type?
a. informative c. knowing
b. affective d. self-satisfaction
Question 7Which of the following is true about international divisions?
a. The international division centralizes in several entities, without separate incorporation, and accepts all of the responsibility for international activities.
b. To avoid situations in which the international division is at a disadvantage in competing for production and related services, corporations need to coordinate between domestic and international operations.
c. The international division best serves firms with several products that vary significantly in terms of their environmental sensitivity, and when international sales and profits are quite significant compared with those of the domestic divisions.
d. The international division concentrates solely on manufacturing functions in order to take advantage of the economies of scale.
Question 8A primary advantage of the case study is that an entire organization or entity can be investigated in depth.
Indicate whether the statement is true or false
Question 9Leading questions are often needed to accurately assess respondents' feelings.
Indicate whether the statement is true or false
Question 10Discuss probing tactics interviewers can use when respondents give no answer, incomplete answers, or provide an answer that needs clarification.
Quick Reply
