A popular way of describing a respondent is in terms of lifestyle, which is defined as a distinctive mode of living of a society or a segment of society.
Indicate whether the statement is true or false
Question 2A frequency distribution of the population elements is called a(n) _____ distribution.
Fill in the blank(s) with correct word
Question 3Which of the following is not used in determining the desired level of the objective?
a. past performance of key competitors c. anticipated changes within the firm
b. anticipated performance of the market d. past changes in the firm
Question 4Write a note on analyzing and interpreting primary data.
Question 5Managerial benchmarks specify a performance criterion upon which a decision can be based.
Indicate whether the statement is true or false
Question 6Respondent data can be classified into three types: past behavior, attitudes, and future behavior.
Indicate whether the statement is true or false
Question 7The _____ distribution is bell shaped.
Fill in the blank(s) with correct word
Question 8What is the goal of the third step of setting the objective?
a. determine the desired deviation from the norm c. minimize the deviation from the norm
b. maximize the deviation from the norm d. disregard the norm
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