When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.
a. a push poll
b. advocacy research
c. a research supplier
d. a cross-functional team
Question 2The question of whether the observed effects on the test units could have been caused by variables other than the treatment refers to:
a. external validity c. possible instrumentation effects
b. internal validity d. possible concomitant variation
Question 3A common practice in research is to use the 75 percent confidence interval about the mean in research studies.
Indicate whether the statement is true or false
Question 4A manager of Crest toothpastes' subbrands must be able to link all of the communication activities for a given brand to all of the following except
a. to other Crest subbrands c. to P&G oral care brands
b. to the Crest brands d. to non-P&G brands
Question 5Clustering countries into similar groups for screening and evaluation is the first step of foreign-market opportunity analysis.
Indicate whether the statement is true or false
Question 6A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute regarding whether or not the company can sell essentially the same product to different markets under a different name and charge higher prices in some markets. What type of research is the firm being asked to conduct?
a. push poll
b. advocacy research
c. confidentiality research
d. deceptive research
Question 7_______________ is the basic minimum _______________ that must be present in an experiment before any conclusion about treatment effects can be made.
a. External validity, validity c. External reliability, reliability
b. Internal validity, validity d. Internal reliability, reliability
Question 8A confidence range is a specified range of numbers within which a population mean is expected to lie.
Indicate whether the statement is true or false
Question 9Recall the number of varieties in which Crest toothpaste comes.
a. 25 c. 65
b. 45 d. 85
Question 10The value of the international marketing decision with the benefit of research should be greater than the value of the decision without research.
Indicate whether the statement is true or false
Question 11Mary received a phone call asking her to participate in a research study on car insurance. However, after about four questions, the person on the phone went into a sales pitch and tried to get her to switch her car insurance to another company. What is this called?
a. conflict of interest
b. pitch polling
c. sugging
d. commercial research
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