There is one line of defense against a confounding variable; its effects on the dependent variable may be statistically controlled through a technique called
a. analysis of variance c. regression analysis
b. analysis of covariance d. static-group comparison design
Question 2A point estimate is an estimate of the population mean in the form of a single value.
Indicate whether the statement is true or false
Question 3What are the different types of cultural symbols?
Question 4A marketing plan is usually developed prior to doing any international research.
Indicate whether the statement is true or false
Question 5Most universities require researchers to submit research proposals to a committee that carefully reviews them to make sure no harm can come to any research participant. What is this committee called?
a. human subjects review committee
b. experimental design review committee
c. ethical research review committee
d. confidentiality review committee
Question 6If physical control, randomization, and design features do not eliminate the differential effects of extraneous variables among treatment groups, the experiment
a. has been confounded, but causal statements are still possible
b. has been confounded, and no causal statements are possible
c. must be repeated without the presence of extraneous variables
d. loses external validity, but can still salvage internal validity
Question 7As sample size increases, the distribution of sample means of samples of size n (when randomly selected) approaches a normal distribution is a fundamental assumption of the central-limit theorem.
Indicate whether the statement is true or false
Question 8Provide reasons why advertising to children is considered socially and ethically unacceptable.
Question 9The research done for international marketing activities is most often more rigorous, formal, and quantitative than for domestic marketing activities.
Indicate whether the statement is true or false
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