During the _____ analysis stage of strategic planning, the company takes a look at its own organizational resources to determine if it can establish and sustain competitive advantage within global markets.
a. competitive
b. market
c. internal
d. external
Question 2The purpose of a push poll is to push consumers into a pre-determined response.
Indicate whether the statement is true or false
Question 3Discuss the intrinsic issues related to the construction of useful, appropriate verbal rating scales.
Question 4When a research study has been poorly designed, it suffers from ______ error.
Fill in the blank(s) with correct word
Question 5Marketers can encourage the demand for a certain product by making it culturally desirable by the use of
a. cultural symbolism c. cultural identify
b. cultural idolization d. cultural preservation
Question 6The use of scale, financial might, or the use of a low-cost position to win market access and share refers to _____.
a. cross-subsidization
b. cost inefficiencies
c. standardization
d. hard power
Question 7The terms sugging and frugging imply selling and fundraising under the guise of research.
Indicate whether the statement is true or false
Question 8Discuss methods of attitude scaling, including the three categories of communication methods and the two categories of observation methods.
Quick Reply
