What are the advantages of using internal secondary data? ...

omggimmetheansw

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7 years ago

What are the advantages of using internal secondary data? ...

What are the advantages of using internal secondary data?

Question 2

Discuss the basic criteria a questionnaire must fulfill to be useful in research.

Question 3

Marketing objectives are stated in relation to all of the following except
a. loyal users c. typical users
b. competitive users d. swing users

Question 4

Emerging markets are developed economies such as the United States and United Kingdom.

Indicate whether the statement is true or false

Question 5

Jackie has noticed that when the temperature rises, sales at her clothing boutique also rise. This is an example of _____.
a. concomitant variation
b. nonspurious variation
c. linear variation
d. absolute variation

Question 6

Identify the four major categories of data sources for marketing research applications.

Question 7

The process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second, independent translator is called _____.
Fill in the blank(s) with correct word

Question 8

In which of the following steps of the Schultz and colleagues' model is the message designed to induce some overt behavior?
a. communications strategy c. relaying objective
b. marketing objective d. effectiveness targeting

Question 9

Which aspect of causality deals with the time order of events?
a. concomitant variation
b. temporal sequence
c. nonspurious association
d. parallel sequencing

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Brarg

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7 years ago

Answer to #1

Three advantages of internal secondary data are their low cost, their accuracy, and their easy availability.

Answer to #2

For a questionnaire to fulfill a researcher's purposes, the questions must meet the basic criteria of relevance and accuracy. A questionnaire is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current business problem. Accuracy means that the information is reliable and valid.

Answer to #3

C
Marketing objectives are stated in relation to selected target markets.

Answer to #4

F

Answer to #5

A

Answer to #6

Data sources can all be categorized into at least one of four basic groups: communication with respondents, analogous situations, experimentation, and secondary data.

Answer to #7

back translation

Answer to #8

B
In the marketing objective stage, the message has to induce some overt behavior and must be captured and measured in relation to marketing objectives.

Answer to #9

B

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omggimmetheansw Author

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7 years ago

Thanks for your help <3

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