Explain why data mining is an important activity for marketers. ...

Explain why data mining is an important activity for marketers.

Question 2

The major green communications efforts include all of the following EXCEPT ____.
a. packaging
b. sales promotion
c. seal-of-approval programs
d. cause-oriented communication efforts
e. point-of-purchase displays

Question 3

Assume someone who owns seven department stores has hired you as her consultant. Explain how she would benefit by implementing database marketing.

Question 4

Companies have made a number of legitimate responses to environmental problems. They have been motivated for reasons such as achieving regulatory compliance, gaining competitive advantage, and _____.
a. being socially responsible
b. being profit motivated
c. being customer conscious
d. being image conscious
e. None of these are correct.

Question 5

Define the concept of customer lifetime value, and describe five ways to enhance lifetime value.

Question 6

Some companies have responded to environmental concerns by introducing environmentally oriented products and undertaking marcom programs to promote them. These actions are referred to as ____.
a. green marketing
b. environmental initiatives
c. cause marketing
d. clean-world initiatives
e. environmental ethics

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Explain why data mining is an important activity for marketers. ...

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