Explain why physical attractiveness and similarity are important.
Question 2A manufacturer's customized loyalty program using a retailer's shopper database is an example of _____.
a. diverting
b. forwarding
c. vendor support programs
d. account-specific marketing
e. every day low pricing
Question 3Explain how the concept of click-whirr behavior applies to consumers.
Question 4Promotional and advertising activity that a manufacturer customizes to specific retail accounts is known as _____.
a. account-specific marketing
b. forwarding
c. diverting
d. cooperative advertising
e. vendor support programs
Question 5Write a description of the elaboration likelihood model and discuss the implications of this model on marketing communications.
Question 6Scanning agents perform which of the following functions?
a. Paying the retailer.
b. Verifying the amount of product movement that meets the manufacturer's promotional requirements and warrants compensation.
c. Collecting scanner data from retailers.
d. Collecting funds from the manufacturer along with a commission for services rendered.
e. All of these are correct.
Question 7Explain the significance of the theory of psychological reactance.
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