Conclusive research
a. identifies the sampling frame and sampling procedure
b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
c. provides information that helps the manager evaluate and select a course of action
d. is essential to ensure that marketing programs are proceeding in accordance with preset plans
Question 2A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
a. preliminary
b. filter
c. qualifying
d. sequencing
Question 3Which of the following the highest level of IMC development?
a. coordinated integration c. relationship-management integration
b. image integration d. stakeholder-based integration
Question 4When products and goods enter a market in ways not desired by their manufacturers, this is known as _____ market activities.
a. black
b. white
c. green
d. gray
Question 5Uncertainty in decision making means that the nature of the problem itself is unclear and is the most difficult decision situation.
Indicate whether the statement is true or false
Question 6Exploratory research
a. identifies the sampling frame and sampling procedure
b. aids the early stages of the decision-making process and investigates how to hold down cost and time expenditure
c. provides information that helps the manager evaluate and select a course of action
d. is essential to ensure that marketing programs are proceeding in accordance with preset plans
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