Which of the following is an orientation that attempts to provide consistency of marketing ...

Which of the following is an orientation that attempts to provide consistency of marketing communication strategies with product/market strategies and the organization's mission, goals, and resources in the face of relevant market environmental factors?
 a. strategic continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 2

Trade sanctions and embargoes can be used interchangeably.
 
 Indicate whether the statement is true or false

Question 3

A concept that is not directly observable or measurable, but can be estimated through a proxy measure is known as a(n) _____ construct.
 Fill in the blank(s) with correct word

Question 4

The primary reason experiments are preferred in causal research over surveys of respondents is that, in experiments, key variables can be measured, whereas in survey research the key variables are manipulated.
 
 Indicate whether the statement is true or false

Question 5

Which type of question suggests a socially desirable answer or is emotionally charged?
 a. leading question
  b. biased question
  c. loaded question
  d. slanted question

Question 6

Which of the following refers to the condiment attitude towards a firms and its brand?
 a. campaign continuity c. psychological continuity
  b. physical continuity d. image continuity

Question 7

The term embargo refers to products that are packaged in one country in a particular way, and then altered to fit the international marketplace in another country.
 
 Indicate whether the statement is true or false

Question 8

In theory development, the level of knowledge expressing a concept that exists only as an idea or a quality apart from an object is the ____ level.
 Fill in the blank(s) with correct word

Question 9

The main sources of data for causal research are 1) questioning respondents through surveys, and 2) conducting experiments.
 
 Indicate whether the statement is true or false

Question 10

What is your favorite hobby, playing video games, or what? is an example of what type of question?
 a. loaded
  b. pivot
  c. filter
  d. leading

Question 11

The lonely Maytag repairman and Wendy's Dave Thomas are examples of which of the following?
 a. campaign continuity c. psychological continuity
  b. physical continuity d. image continuity