A computer-based system that helps decision makers confront problems through direct interaction with databases and systems is known as a(n) _____.
a. Internet
b. Intranet
c. decision support system (DSS)
d. global positioning satellite system
Question 2Variables that are not directly observable but are measurable through indirect indicators, such as verbal expression or overt behavior, are called _____.
a. secondary variables
b. indirect constructs
c. hypothetical constructs
d. unrealized constructs
Question 3Experiential knowledge is obtained from others through communication, research, and education.
Indicate whether the statement is true or false
Question 4Harold is conducting research to determine what consumer segment his company should serve with its services. Which function is this research serving?
a. testing
b. issues
c. foundational
d. performance
Question 5I plan to buy a new DVD player sometime in the next three months is an aspect of which component of an attitude?
a. cognitive
b. affective
c. behavioral
d. personal
Question 6Secondary reference groups include family and coworkers.
Indicate whether the statement is true or false
Question 7All of the following are functions supported by marketing research EXCEPT _____.
a. testing
b. foundational
c. compliance
d. performance
Question 8Which component of attitude reflects a predisposition to action by reflecting an individual's intentions?
a. behavioral component
b. absolute component
c. cognitive component
d. affective component
Question 9In domestic markets, colors have more symbolic value than in international markets.
Indicate whether the statement is true or false
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