After 1900 retail advertising witnessed rapid growth in the form of print, billboards and ...

After 1900 retail advertising witnessed rapid growth in the form of print, billboards and television.
 
 Indicate whether the statement is true or false

Question 2

Which of the following is NOT an example of a nonprice demand strategy that a retailer could employ as a means of increasing its demand?
 a. Increasing the width of the store's aisles, so the customer can freely move around in the store.
  b. Providing out-of-town customers with free gasoline.
  c. Offering a 30-day guarantee to customers if they find the same product for a cheaper price.
  d. Providing customers using public transportation with complimentary ride and shop coupons.
  e. Developing an advertising campaign aimed at persuading consumers to make more of their purchases at its stores.

Question 3

In terms of location, retailers can be classified as store-based and nonstore-based.
 
 Indicate whether the statement is true or false

Question 4

Which of the following statements is true regarding retailers' use of advertising?
 a. Over time, television ads do not maintain their effects on consumer memory to the same extent as radio ads
  b. Radio lacks the ability to target messages to select groups
  c. Retailers are increasingly using television to create an image in the marketplace
  d. Television advertising is the least expensive form of media available to retailers
  e. Surfing the tube has decreased in recent years

Question 5

The rapid growth of chain stores occurred during the 1940's.
 
 Indicate whether the statement is true or false

Question 6

Because many retailers have access to the same merchandise, high-profit performing retailers have sought to use _____ in order to develop a protected niche in the marketplace so that they cannot be easily copied by the competition.
 a. revenue management
  b. yield management
  c. asset management
  d. store positioning
  e. category killers

Question 7

For a target market to be reached successfully by a retailer, the market should be measurable, accessible, and accessible.
 
 Indicate whether the statement is true or false

Question 8

_____ is the most frequently used advertising medium in retailing.
 a. Television
  b. The Internet
  c. Direct mail
  d. Radio
  e. Newspaper

Question 9

During the 1900's, the largest retailers were the general stores, which carried everything from wedding dresses to funeral caskets.
 
 Indicate whether the statement is true or false

Question 10

If prices become too high, merchandise selection too limited, or services too poor, residents of these communities will travel to larger communities to shop. This is known as:
 a. Outsourcing.
  b. Store positioning.
  c. Outshopping.
  d. Internet shopping.
  e. Transport shopping.