Advertising on billboards is designed with ____ as the primary objective.

Advertising on billboards is designed with ____ as the primary objective.
 a. sales
  b. impulse buying
  c. persuasion
  d. name recognition
  e. purchase intention

Question 2

Which of the following is FALSE?
 a. It is not difficult to estimate the size and effects of nonsampling errors.
  b. Reduction of nonsampling error depends on improving method.
  c. Nonsampling errors are not as manageable as sampling errors.
  d. Nonsampling errors arise from weaknesses in research procedure. They are likely to increase with increases in the sample size.
  e. Nonsampling errors contribute more than sampling errors to total error in most surveys.

Question 3

Press releases are typically released through social media networks
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

Which of the following is a type of out-of-home, or outdoor, advertising?
 a. billboards
  b. inflatables
  c. transit advertising
  d. skywriting
  e. all of the above

Question 5

Nonsampling errors occur because of errors in
 a. conceptionalization of the response project.
  b. reporting the results of a project.
  c. arithmetic.
  d. interpreting respondent replies.
  e. All of these are nonsampling errors.

Question 6

The use of marketing events has declined substantially as a result of the Internet.
 a. True
  b. False
 Indicate whether the statement is true or false